The journey began in 1999, when our founder first discovered the beauty of DIY jewelry — starting with beads and cords, one piece at a time. Years later, this passion grew into formal training in jewelry design, with a special focus on silver and metalwork.

Today, Lu&Ann is a reflection of that slow evolution: a studio rooted in detail, intention, and timeless elegance.

Every piece is personally designed and handcrafted in Germany or Latvia, using carefully selected materials — from Miyuki seed beads and Czech glass to natural gemstones from Myanmar and India.

At Lu&Ann, sustainability isn’t a label — it’s our way of working.

We craft each piece with care for both people and planet. Our materials are responsibly sourced, our gemstones travel consciously, and our beads — whether from Japan or the Czech Republic — are chosen not just for beauty, but for durability and ethical supply.

Every design is handmade, in small batches, in Germany or Latvia — never mass-produced.

We ship in low-waste, plastic-free packaging, and we prioritize lasting quality over trend-driven volume.

Less waste. More meaning. Always handmade.